Congratulations! You have a book in the pipeline to be published, but now what do you do? Most authors believe that their audience will find their book by happenstance and then share their love of it to the world: but this couldn't be further from the truth.
It take a lot of hard work to build hype for your new book and it doesn't have to take paying someone an arm and a leg to help you do it. Here are just a few ways you can promote your book and build a fan base before your book comes in print.
Build a Social Media Presence
You've probably heard of Facebook, Twitter, Pinterest, Instagram, and other social media platforms. Since they're around (and for free no less), take advantage of what's essentially a free marketing tool! It takes practice to see what sort of posts work and do not work, but here are a few tips to get you started:
- Don't write a book for a post, keep it to a few sentences if you can.
- Feel free to add pictures, videos, and .gifs (so long as you give them credit if they aren't yours!)
- Just a few posts a week will help you tremendously.
- Post some excerpts of your book to give people a free preview.
Start a Blog
Blog are all the rage now, and you can get a blog up and running within a day. You will need to ensure that you can contribute to your blog on a daily basis, but the reward in the end is worth it! If you aren't sure what a book blog should look like, use the Internet and search some popular book blogs and see if you can get some inspiration. Here are few tips that might help you:
- Try and keep blogs to around 400-500 words.
- Pictures are important!
- Try to share insights to your book and other inside knowledge most people may not know.
- Have an "About the Author" page. People want to get to know you!
Try Using a Newsletter
You can give your readers the option to subscribe to an email newsletter through social media or through a blog (or even both.) A newsletter is a simple document that lets your subscribers know about any new happenings, such as a new blog post, the release date of your book, any potential pre-order options, and other things your readers will be interested in. This option may not be for everyone, but when utilized correctly, can pay off.
Spend Some Money on Advertising
Sites like Amazon, Goodreads, Facebook, and others have options for people to advertise whatever they want...for a fee. However, the fee guarantees that people you might not have been able to reach before will see the cover of your book on the advertisement and it might pique their interest. This option depends on your personal budget, but this option would likely work best if you have a website, blog, or social media for people to go to and see what it's all about.
The options listed above are run-of-the-mill ways to make people excited for your book (though they do work). Some book promoters go above and beyond average promotion tactics and do things such as make a YouTube video, advertise on a billboard, start a word of mouth campaign, and other unique ways to get the word out. Keep in mind that whatever you choose to get people hyped for your book, you're already ten steps ahead of the curve; you are taking your book and running with it.